There are a number of ways to improve online visibility for a contracting business. Whether you are in roofing, electrical work, plumbing, painting or another trade, it’s vital to have a strong online presence. By using a variety of online marketing tools to having a great-looking website, there are plenty of ways for you to connect with potential customers.
Start with a Website for Your Contracting Business
Of course, the first step is to have a website for your contracting business. Your website should be designed with both search engine optimization (SEO) and user experience (UX) in mind, so you’ll want to look to a professional web designer instead of using a cheap website builder. This is your business’s reputation, so it’s important to invest in a well-developed website.
Make Use of Local SEO for Your Contracting Business
If you want your contracting business to show up in Google Maps and other local search results, then you need to make sure you’re making use of local SEO techniques. This means including your city and state in your website’s title tags and meta descriptions, as well as creating local citations and listings on directories like Yelp and Google My Business.
Remember, SEO is a long-term marketing strategy. If you are wanting to get leads right away, you’ll want to consider another form of internet marketing. However, if you can invest in SEO and wait 6-12 months for results, your traffic and leads could double (or triple).
Generate Reviews for Your Contracting Business
Online reviews are important for any type of business, but they can be especially useful for contracting businesses. After all, potential customers want to see that you have a good track record with previous clients. You can generate reviews by simply asking your satisfied customers to leave a review on your Google My Business listing or Yelp page. Additionally, if you subscribe to Thumbtack or another paid service, ask your sales representative about how to request reviews from customers on these platforms.
Engage in Social Media Marketing for Your Contracting Business
Social media is a great way to connect with potential customers and build up your brand’s online presence. Make sure you’re active on the social media platforms that are most relevant to your target audience and be sure to post engaging content that will encourage people to follow you. You can also use paid advertising on social media to reach an even wider audience.
Be sure to have pages set up for Facebook, Instagram and TikTok if you want to create video content. Although TikTok has a younger demographic, there are plenty of contracting businesses showing their work on the platform. Join the conversation and maybe you’ll find a new audience.
Use Email Campaigns
Lastly, you’ll want to consider email campaigns for new customers and existing customers. You can use email to send out special offers, coupons, and other promotional materials. You can also use it to keep in touch with your customers and update them on new projects you’re working on. For example, one Denver roofing company we spoke to sends out a monthly newsletter to let its customers know what’s going on. The open rate averages 30% and the business gets a lot of repeat business through this process.
Just be sure to comply with spam laws so you don’t end up in the junk folder.
By following these tips, you can improve online visibility for your contracting business and reach a wider audience of potential customers. Use a mix of local SEO, review generation, social media and email to grow your online presence and your business.