Category Archive : Products

Beauty Brands Online

3 Ways Beauty Brands Use Digital Marketing

The skin care industry is large and always growing. As of 2019, it was estimated to be a $7 billion dollar business. However, with the onset of the pandemic, there are several businesses pulling out of skin care and various distribution channels. For instance, while it used to be easy to find skin care products at the local mall, these retail outlets are now all but extinct. For this reason, a lot of new skin care brands are heading online and selling products directly to consumers.

Of all the various types of marketing available, these are the top 3 ways beauty brands are selling products through digital mediums.

Facebook Ads

Because skin care products are such a commodity, it’s easy to place them on Facebook directly in front of their most likely users. While it takes time to build up a Facebook page and following organically, creating a demand can quickly be achieved through Facebook’s advertising platform. Here you can select the ideal audience, the location you want to target, the age group (i.e., if you are selling beauty products to a younger demographic) and more. With a refined set of targeting, you’ll start seeing sells in no time.

Product Listing Ads

Product listing ads are a feature of Google Ads and often referred to as Google Shopping campaigns. These ads display at the top or right-hand side of the search engine result page and show users a product, its price and its reviews. Like Google’s text ads, these shopping ads are part of an auction system where the company with the highest bid for their products will show up first. Product listing ads are easy to maintain and only require an XML sheet of product data. If pricing, product titles or any other core data changes, the advertiser simply needs to update their XML sheet.

An up and coming skincare line Solgesic tells us that, “sales through Google’s product listing ads have skyrocketed since the onset of the pandemic. With so many salons and beauty stores closed in California, we’ve had to turn online to sell our products. We tested a few different things, but found that Google shopping campaigns worked the best and provided the best return for us.”

Search Engine Optimization

Also within the Google search engine results page are organic listings. This are the links that display outside of any advertising section on Google. These results don’t necessarily cost an advertiser, but they do take time to show up in results. If you are a beauty brand, think about how you can create great content about your product line to have it show up naturally in these results. Additionally, you may want to try some online PR to create a buzz about your products. When Google discovers the press information, they’ll give your website and its products credit, thus giving them better positioning in results.

Be Sure to Start with a Website

Before you can employ any of the online marketing strategies outline above, you first need to start with an e-commerce website. Many shopping platforms are easy to get up and running, and you’ll only need a developer to get started. Look for a developer for Shopify, BigCommerce or Woocommerce to get your store started and begin selling products in no time.

If you recently took your beauty products online, let us know how things are going in the comments!


Product Review: IdealStretch for the Ideal Stretch

Today we’re reviewing a product that is new to the health and fitness market. The product, aptly named the IdealStretch, is a chiropractor’s preferred tool for patients to properly stretch at home. Once a patient begins using this stretching aid, they’ll feel better and be much more limber.

What is the IdealStretch?

The IdealStretch was invented by proclaimed knee surgeon, Dr. K Donald Shelbourne, as a way to help post-operative patients heal faster. The IdealStretch allows its user to properly stretch hips, hamstrings, lower back areas and more. With just 10 minutes a day using the tool patients are reporting feeling much more flexible and able to move around.

Who is the IdealStretch For?

The IdealStretch is the perfect companion for those experiencing pain in their joints, hips, hamstrings, IT band and lower back. As these areas of the body are used so frequently, it’s no wonder why they can become tense and require stretching. Simply use the product to stretch legs, knees, hamstrings and hips. It’s easy to use, safe to use and cost effective for its users at less than $100 a unit.

If you’re experiencing pain in any of these areas, ask your chiropractor or physical therapist if they can recommend this product for you.

Who Recommends the IdealStretch?

The IdealStretch comes highly recommended by physical therapists, chiropractors, surgeons and athletes. Physicians and chiropractors recommend the product to their patients to align with treatment and post-operative directives. Chiropractors have been purchasing the product in bulk to demo in their clinics and then resell to their patients. So far, the device has come highly reviewed by patients experiencing hip, hamstring and lower back pain.

And athletes find use in the IdealStretch to properly stretch before and after working out. Whether playing intense sports or running track, the device allows its users to be properly stretched before taking part in any activity.

Where Can You Find the IdealStretch?

The IdealStretch is offered through its manufacturer’s site (, Amazon, Wal-Mart, Bed Bath & Beyond, and more. Check online to see where it is available near you.

Going Eco-Friendly In 2021

A new year brings new resolutions like losing weight, exercising more, getting outside more and making interior design decisions. A recent trend in the interior design world is to use ec0-friendly products that are created with the environment in mind.

From using materials that are sourced in environmentally friendly ways to making sure that the light source of a light fixture is using efficient LEDs, you’ll find that earth friendly design is now a very popular choice. And from retailers like IKEA to Wayfair, the decision to be eco-friendly is definitely preferred among consumers.

Eco-Friendly Furniture

While most furniture designs are made from a wood structure, where that wood is sourced is a critical piece of it being earth-friendly. For example, the Vermont-based furniture manufacturer Copeland Furniture finds all of its maple and other lumber from local Vermont forests and uses ethical practices in transforming the lumber into modern furniture designs.

Likewise, Minnesota’s Loll Designs uses recycled milk jugs to craft its line of outdoor and patio furniture. Although its made from milk jugs, the material is extremely durable, weather resistant and cost effective.

Try to find furniture designs for your home that use ethically and environmentally-sourced materials.

Eco-Friendly Lighting

Like furniture, lighting fixtures are now being designed to incorporate earth-friendly elements too. From the source of the materials to the way the fixture is actually illuminated, you’ll find recycling is evident, as is a strict responsibility for energy efficiency.

Just take Australian designer David Trubridge for example — each pendant light in his collection is made from ethically sourced bamboo or aluminum (depending on the fixture). He further adds to its eco-friendly nature by illuminating the fixture with an LED bulb. It’s environmentally responsible, sustainable, it helps save people money on energy costs and it’s very inspiring.

From ceiling lamps to portable fixtures, you’ll find plenty of eco-friendly designs.

Eco-Friendly Accessories

Lastly, you’ll want to consider the smaller decorative elements throughout your home. Use recycled materials to efficiently decorate your home. Paper weights, bookends, kitchen essentials and the like can all be made from eco-friendly designs.

The Environmental Impact

By choosing these environmentally friendly products in 2021, you contribute to the overall health of the earth. It may seem small buying an eco-friendly product here and there, but it goes a long way in helping preserve certain resources. And even if you’re not ready to redesign with new products, you can do your part today by switching to using LED bulbs in your lights.